GENIVI

Genivi is a brand new alliance to promote open source software for in-vehicle infotainment (official start March 2009). The founders include BMW, Wind River and Intel among others.
I have not heard about about the initiative before, but a quick google search revealed some introductory articles:

• http://www.genivi.org
• http://www.linux-magazine.com/online/news/bmw_in_drive_conversation_with_open_source
• http://www.linuxpromagazine.com/online/news/cebit_2009_bmw_and_partners_found_genivi_open_source_platform
• http://blogs.zdnet.com/open-source/?p=3663

Unfortunately there is not yet any technical information on the GENIVI homepage, but I will certainly follow up on this...